Streaming services are at the heart of the attention economy. Control over one’s time and content are the advantages that lead users to subscribe to as many as four services simultaneously and spend a significant amount of time there. How do VOD platforms compete for their attention? What do 2 perfect advertising seconds look like? What other distribution models are major players relying on? This talk presents case studies, data, and predictions in a panel that connects leaders of major Czech VOD platforms and marketing experts.