Streaming Media in the Attention Economy

Sunday June 30, 11:00 | Imperial Spa (Lázně I) Main Stage, Karlovy Vary

Panel Discussion and Social Gathering

Organized by KVIFF.TV in collaboration with KVIFF Industry.

Time is money. Attention is money. Streaming services are at the heart of the attention economy. Control over one’s time and the ability to choose content are the advantages that lead users to subscribe to as many as four services simultaneously. And they spend significant time there. How do VOD platforms compete for viewer attention? How much space is available for brands and marketers to effectively utilize this attention? What do 2 perfect advertising seconds look like? And what about structured content that can engage viewers for hours? What other distribution models are major players relying on? This event will present case studies, data, and predictions in a panel that connects leaders of major VOD platforms, marketing experts, and creators. A welcome drink is included. 

Speakers

Kryštof Mucha | Executive Director | KVIFF Group - Introduction

Lucie Oravčíková | Digital Director CZ/SK | Nova Group

Ivo Andrle | CEO | KVIFF.TV

Eva Pjajčíková, Diana Tabakov | Editor-in-Chief and Deputy Editor-in-Chief | iVysílání ČT

Petra Průšová | CEO | Kantar

Pavel Bouška | Director of Video Services Division | Seznam

Moderator

Zuzana Hodková | Seznam Zprávy